SparkToro - Audience Research Software | in English
Persona report

Persona report

This report takes a persona-first approach to AI brand visibility, showing how different buyer types encounter, evaluate, and perceive your brand across AI-generated conversations. It helps you understand where you are performing well, where competitors are favored, and what is driving those outcomes.

Brand visibility

61%

Select a persona to see how it drives your visibility

Solo Marketing Consultant

70%

Brand Partnership Manager

70%

Data-Driven Content Strategist

70%

Product Marketing Manager

66%

PR and Communications Manager

61%

Agency Account Director

54%

Startup Founder

49%

Performance Marketing Specialist

46%

PR and Communications Manager

61% visibility

Not bad! But let's see how we can get SparkToro recommended to PR and Communications Manager more often.

Bio

A communications professional responsible for securing media coverage and building thought leadership. Needs to understand which publications, podcasts, and journalists their audiences follow and trust. Constantly researching story angles and identifying the most effective channels for reaching target audiences through earned media. Values insights that help craft compelling pitches and identify overlooked media opportunities. Defining Characteristics: - Develops PR strategies and secures media coverage - Identifies journalists and publications followed by target audiences - Needs insights about trusted media sources and influencers - Creates story angles based on audience interests and behaviors - Values data that improves media pitch success rates - Seeks understanding of optimal timing for PR campaigns - Requires insights about audience engagement with different content types

1 competitor outranks you in more than 25% of topics where competitors are mentioned.