SparkToro - Audience Research Software | in English
- Persona report
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Persona report
This report takes a persona-first approach to AI brand visibility, showing how different buyer types encounter, evaluate, and perceive your brand across AI-generated conversations. It helps you understand where you are performing well, where competitors are favored, and what is driving those outcomes.
Brand visibility
50%
Select a persona to see how it drives your visibility

Data-Driven Content Strategist
61%

Brand Partnership Manager
60%

Product Marketing Manager
54%

Solo Marketing Consultant
54%

PR and Communications Manager
51%

Agency Account Director
46%

Startup Founder
39%

Performance Marketing Specialist
31%

PR and Communications Manager
51% visibility
Not bad! But let's see how we can get SparkToro recommended to PR and Communications Manager more often.
1 competitor outranks you in more than 25% of topics where competitors are mentioned.
Brandwatch
30%
Top sources
These are the domains AI models reference most for this persona.
Visibility
Rank
Topic
Mentions / Conversations
86%
1
st
Easy-to-Use Audience Research Tools for Solo Marketers
79%
1
st
Affordable Audience Analysis Software for Small Businesses
71%
1
st
Software to Identify Influencers in a Niche Market
71%
1
st
How to Find Where My Target Audience Spends Time Online
71%
2
nd
Alternatives to Survey-Based Audience Research
64%
1
st
Digital Audience Behavior Tracking Solutions
57%
3
rd
Audience Research Tools for Marketers
25%
6
th
Actionable Insights for Content Strategy Planning
24%
5
th
Privacy-Compliant Consumer Insight Platforms
14%
14
th
Best Social Media Analytics for Agencies