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  1. SparkToro
    SparkToro • Audience Research Software
  2. Visibility Audit

Visibility Audit

Persona visibilityView all

Brand Partnership Manager
80%
+4%
Agency Account Director
79%
+16%
Solo Marketing Consultant
74%
+1%
Data-Driven Content Strategist
73%
+6%
Startup Founder
70%
+16%
Product Marketing Manager
69%
+6%
PR and Communications Manager
65%
-1%
Performance Marketing Specialist
53%
-4%
+0 more+2 more+4 more
+0 more+2 more+4 more

Brand visibility

70%

Across 80 prompts and 558 conversations, 293 brands were mentioned in AI responses. SparkToro showed up in 70% of those responses.

Competitive leaderboard
RankBrandVisibility
1
SparkToro
SparkToro
sparktoro.com
70%
+5%
2
Audiense
Audiense
audiense.com
45%
+3%
3
SimilarWeb
SimilarWeb
similarweb.com
38%
4
Brandwatch
Brandwatch
brandwatch.com
35%
-2%
5
SEMrush
SEMrush
semrush.com
34%
+4%
View complete list

Brand reach

Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.

Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
PersonaVisibility
Avatar
Brand Partnership Manager
80%
+4%
Avatar
Agency Account Director
79%
+16%
Avatar
Solo Marketing Consultant
74%
+1%
Avatar
Data-Driven Content Strategist
73%
+6%
Avatar
Startup Founder
70%
+16%
Avatar
Product Marketing Manager
69%
+6%
Avatar
PR and Communications Manager
65%
-1%
Avatar
Performance Marketing Specialist
53%
-4%
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
TopicVisibility
Affordable Audience Analysis Software for Small Businesses82%
+7%
Easy-to-Use Audience Research Tools for Solo Marketers82%
How to Find Where My Target Audience Spends Time Online75%
-3%
Audience Research Tools for Marketers75%
+3%
Digital Audience Behavior Tracking Solutions72%
+3%
Privacy-Compliant Consumer Insight Platforms68%
+8%
Alternatives to Survey-Based Audience Research66%
+11%
Software to Identify Influencers in a Niche Market63%
+13%
Actionable Insights for Content Strategy Planning63%
+6%
Best Social Media Analytics for Agencies46%
+10%

Visibility heatmaps

See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.

View competitors
Persona
SparkToro
Audiense
SimilarWeb
Brandwatch
Curated by Quantcast
FullStory
Brand Partnership Manager
Agency Account Director
Solo Marketing Consultant
Data-Driven Content Strategist
Startup Founder
Product Marketing Manager
PR and Communications Manager
Performance Marketing Specialist

Model visibility

Explore how often your brand is surfaced across models.

ModelVisibility
xAI
xAI
Grok 4.7
94%
New
Google
Google
Gemini 3.8 Flash (Web Search)
90%
New
OpenAI
OpenAI
GPT-6 Sol (Web Search)
83%
New
DeepSeek
DeepSeek
DeepSeek V4.1 Flash
81%
+10%
Anthropic
Anthropic
Claude Sonnet 5
76%
New
Perplexity AI
Perplexity AI
Sonar
36%
-14%
Google Search
Google Search
Search AI Overviews
31%
-29%

Citations

See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.

Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
DomainCitations
sparktoro.com138
-17
gwi.com103
-13
meltwater.com97
+58
guideflow.com92
-16
audiense.com89
+5
learn.g2.com78
+35
g2.com75
+6
gartner.com59
+2
f6s.com54
+30
semrush.com47
+5
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
CategoryCitations
Business/Service Sites1998
-321
Unsure/Other209
-67
Blogs/Content Sites207
+17
Directory/Review Sites174
+29
Educational Sites112
+46
News/Media Sites58
+40
Social Networks56
-22
Forums/Community Sites30
-59
E-commerce Sites17
+3
Business/Service Sites (examples: Nike, Apple, Samsung)9