Sentiment Audit

We simulated this project's personas asking major AI models about your brand across key topics, providing a point-in-time analysis of sentiment in AI-generated answers.

Overall sentiment

+0.60

NegativePositive

Across 8 personas, 8 AI models, and 10 topics, lululemon athletica received an overall sentiment score of +0.60 from 13,147 scored observations.

Improve my sentiment

Competitive sentiment

BrandSentiment

lululemon athletica+0.60

Athleta+0.40

Girlfriend Collective+0.18

Sweaty Betty+0.03

Nike-0.01

Alo Yoga-0.08

Under Armour-0.14

What shapes sentiment

Personas

PersonaSentiment

Hybrid Workout Enthusiast+0.67

Corporate Wellness Warrior+0.66

Digital Wellness Influencer+0.61

Mindful Studio Owner+0.61

Crossfit-to-Casual Dad+0.59

Active Empty Nester+0.53

Wellness-Curious Newcomer+0.52

Sustainable Fitness Advocate+0.37

Topic sentiment

TopicSentiment

High-Quality Athleisure Clothing+0.69Comfortable Workout Leggings+0.68Best Yoga Pants for Women+0.64Versatile Gym Wear for Travel+0.58Moisture-Wicking Activewear Women's+0.58Yoga Apparel With Pockets+0.57Men’s Fitness Clothing for Yoga+0.53Fashionable Sports Bras for Yoga+0.47Athleisure Brands With In-Store Events+0.30Sustainable Athletic Apparel Brands+0.20

Recurring themes

Durable construction358 answersTechnical yoga performance250 answersFit and sizing variation236 answersSustainability gaps118 answers

Buyer stages

1. 
   
   
   
   Awareness+0.62
2. 
   
   Evaluation+0.54

Sentiment and visibility

Negative

Neutral

Positive

Bubble size = topic prevalence

Sentiment breakdown

Persona × TopicModel × TopicStage × Topic

Persona \ Topic	High-Quality Athleisure Clothing	Comfortable Workout Leggings	Best Yoga Pants for Women	Versatile Gym Wear for Travel	Moisture-Wicking Activewear Women's	Yoga Apparel With Pockets
Mindful Studio Owner	+0.75 n=413	+0.77 n=331	+0.79 n=312	+0.35 n=140	+0.60 n=303	0.00 n=8
Corporate Wellness Warrior	+0.76 n=367	+0.68 n=211	+0.68 n=188	+0.70 n=348	+0.63 n=259	+0.35 n=70
Crossfit-to-Casual Dad	+0.70 n=425	+0.64 n=235	+0.58 n=164	+0.62 n=327	+0.59 n=276	+0.33 n=86
Digital Wellness Influencer	+0.75 n=365	+0.72 n=287	+0.72 n=257	+0.55 n=186	+0.54 n=263	+0.37 n=76
Wellness-Curious Newcomer	+0.61 n=383	+0.60 n=352	+0.46 n=353	+0.60 n=220	+0.34 n=96	+0.60 n=77
Active Empty Nester	+0.68 n=381	+0.64 n=299	+0.56 n=287	+0.28 n=143	+0.54 n=185	+0.51 n=68
Hybrid Workout Enthusiast	+0.71 n=375	+0.70 n=320	+0.74 n=280	+0.61 n=285	+0.59 n=282	+0.65 n=293
Sustainable Fitness Advocate	+0.52 n=330	+0.51 n=232	+0.36 n=180	+0.29 n=97	+0.18 n=149	+0.36 n=15