- Monthlylululemon athletica • Yoga Apparel
- Visibility AuditMonthly
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Visibility Audit
Persona visibilityView all
Corporate Wellness Warrior
84%
+3%
Active Empty Nester
79%
+5%
Digital Wellness Influencer
78%
Hybrid Workout Enthusiast
77%
-1%
Crossfit-to-Casual Dad
60%
-13%
Mindful Studio Owner
60%
Wellness-Curious Newcomer
58%
-2%
Sustainable Fitness Advocate
10%
+1%
+0 more+2 more+4 more
Brand visibility
63%
Across 79 prompts and 543 conversations, 314 brands were mentioned in AI responses. lululemon athletica showed up in 63% of those responses.
Competitive leaderboard
| Rank | Brand | Visibility |
|---|---|---|
| 1 |  lululemon athletica lululemon.com | 63% -1% |
| 2 |  Athleta athleta.gap.com | 46% +1% |
| 3 |  Vuori vuoriclothing.com | 40% +7% |
| 4 |  Girlfriend Collective girlfriend.com | 30% |
| 5 |  Nike nike.com | 23% +4% |
Brand reach
Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.
Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
| Persona | Visibility | |
|---|---|---|
| 84% | +3% |
| 79% | +5% |
| 78% | |
| 77% | -1% |
| 60% | -13% |
| 60% | |
| 58% | -2% |
| 10% | +1% |
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
| Topic | Visibility | |
|---|---|---|
| Yoga Apparel With Pockets | 80% | -1% |
| Comfortable Workout Leggings | 78% | +2% |
| Athleisure Brands With In-Store Events | 77% | +2% |
| Moisture-Wicking Activewear Women's | 72% | -3% |
| Versatile Gym Wear for Travel | 72% | -2% |
| Fashionable Sports Bras for Yoga | 69% | +3% |
| Best Yoga Pants for Women | 66% | +4% |
| High-Quality Athleisure Clothing | 64% | -4% |
| Sustainable Athletic Apparel Brands | 16% | -2% |
Visibility heatmaps
See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.
View competitors| Persona | lululemon athletica | Athleta | Girlfriend Collective | Nike | Alo Yoga | Sweaty Betty | Under Armour |
|---|---|---|---|---|---|---|---|
| Corporate Wellness Warrior | |||||||
| Active Empty Nester | |||||||
| Digital Wellness Influencer | |||||||
| Hybrid Workout Enthusiast | |||||||
| Crossfit-to-Casual Dad | |||||||
| Mindful Studio Owner | |||||||
| Wellness-Curious Newcomer | |||||||
| Sustainable Fitness Advocate |
Model visibility
Explore how often your brand is surfaced across models.
| Model | Visibility | |
|---|---|---|
 DeepSeek DeepSeek V4.1 Flash | 82% | +3% |
 xAI Grok 4.7 | 76% | New |
 Anthropic Claude Sonnet 5 | 73% | New |
 Google Gemini 3.8 Flash (Web Search) | 61% | New |
 OpenAI GPT-5.4 mini | 57% | -1% |
 Perplexity AI Sonar | 47% | -14% |
 Google Search Search AI Overviews | 42% | +4% |
Citations
See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.
Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
View all citations
| Domain | Citations | |
|---|---|---|
| google.com | 138 | -42 |
| reddit.com | 87 | -120 |
| womenshealthmag.com | 84 | +4 |
| justdial.com | 48 | New |
| indianretailer.com | 44 | New |
| thegoodtrade.com | 44 | +4 |
| shop.lululemon.com | 41 | -16 |
| rei.com | 40 | +25 |
| dickssportinggoods.com | 37 | +13 |
| businessinsider.com | 37 | +2 |
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
| Category | Citations | |
|---|---|---|
| Blogs/Content Sites | 780 | +41 |
| E-commerce Sites | 746 | -56 |
| Business/Service Sites | 395 | +10 |
| News/Media Sites | 346 | +148 |
| Unsure/Other | 158 | -35 |
| Directory/Review Sites | 139 | +54 |
| Search Engine | 138 | -42 |
| Social Networks | 126 | -13 |
| Forums/Community Sites | 92 | -124 |
| Educational Sites | 12 | -7 |