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  1. Vans
    Vans • Casual Sneakers
    Monthly
  2. Visibility Audit
    Monthly
  3. Sentiment conversations

Conversations

Review the questions and AI answers behind this Sentiment Audit for Vans.
6 questions · 29 answers
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
How does Vans compare with Nike and Adidas for skate-inspired comfort and everyday wear?
Topic
Overall
+0.38
+0.56
+0.38
+0.46
+0.41
+0.54
Style Versatility
—
+0.79
+0.71
+0.67
+0.75
—
Fit and Sizing
—
—
-0.43
—
—
—
Brand Heritage
+0.90
+0.90
+0.50
+0.91
+0.91
+0.89
Durability
+0.73
+0.20
+0.70
0.00
—
—
Performance Support
-0.07
+0.24
+0.62
0.00
-0.40
—
Easy to Wear
+0.55
+0.66
+0.25
+0.70
+0.68
+0.65
All-Day Comfort
-0.54
+0.29
+0.05
+0.56
-0.28
-0.16
Cultural Relevance
+0.71
+0.86
+0.65
+0.85
+0.80
+0.78
Price Value
—
—
—
0.00
—
—
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
What makes Vans more authentic than Converse or Puma for action-sports heritage?
Topic
Overall
+0.87
+0.80
+0.80
+0.78
Brand Heritage
+0.95
+0.97
+0.91
+0.90
Durability
—
+0.66
+0.65
+0.60
Performance Support
—
+0.68
+0.75
—
Cultural Relevance
+0.79
+0.90
+0.90
+0.83
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
How does Vans stack up against New Balance on durability and all-day comfort for outdoor lifestyle use?
Topic
Overall
-0.07
+0.28
-0.07
+0.15
Style Versatility
0.00
—
—
—
Brand Heritage
+0.66
+0.81
+0.64
+0.35
Durability
-0.45
+0.24
-0.51
+0.64
Performance Support
-0.46
+0.01
-0.50
-0.50
Easy to Wear
-0.50
—
—
—
All-Day Comfort
-0.53
-0.37
-0.61
-0.16
Cultural Relevance
+0.74
+0.73
+0.64
+0.40
Price Value
0.00
—
—
—
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
Why would I choose Vans over Nike or Converse for a one-shoe rotation from surf trips to daily wear?
Topic
Overall
+0.78
+0.74
+0.73
+0.66
Style Versatility
+0.86
+0.89
+0.80
+0.79
Brand Heritage
+0.97
+0.93
+0.89
+0.90
Durability
+0.46
+0.76
+0.69
+0.71
Performance Support
—
+0.63
+0.69
—
Easy to Wear
+0.64
+0.72
+0.69
+0.76
All-Day Comfort
—
+0.53
+0.50
—
Cultural Relevance
+0.97
+0.73
+0.87
+0.83
Price Value
—
—
—
0.00
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
What should I weigh when deciding between Vans and Adidas for style versatility, fit, and price value?
Topic
Overall
+0.18
+0.44
+0.16
+0.50
+0.45
Style Versatility
+0.13
+0.75
+0.66
+0.31
+0.69
Fit and Sizing
-0.36
0.00
-0.40
+0.48
-0.41
Brand Heritage
+0.71
+0.91
+0.50
+0.61
+0.75
Durability
+0.01
-0.03
+0.04
—
—
Performance Support
0.00
+0.18
-0.50
—
—
Easy to Wear
-0.03
+0.55
+0.50
+0.52
—
All-Day Comfort
0.00
+0.10
-0.51
—
—
Cultural Relevance
+0.76
+0.80
+0.67
+0.50
+0.57
Price Value
+0.36
+0.68
+0.49
+0.58
+0.64
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
How does Vans compare with Puma and New Balance if I want a shoe that feels right off the board and on it?
Topic
Overall
+0.75
+0.67
-0.02
+0.64
+0.52
+0.70
Style Versatility
+0.65
+0.76
+0.03
—
—
+0.79
Fit and Sizing
—
—
-0.56
—
—
—
Brand Heritage
+0.91
+0.94
—
+0.91
+0.90
+0.93
Durability
+0.67
+0.57
+0.03
—
0.00
+0.73
Performance Support
+0.67
+0.46
+0.51
+0.53
+0.68
+0.71
Easy to Wear
+0.73
+0.68
-0.07
+0.63
+0.70
+0.84
All-Day Comfort
—
+0.38
-0.63
+0.20
0.00
0.00
Cultural Relevance
+0.90
+0.89
+0.53
+0.94
+0.84
+0.93