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Visibility audit
We built 8 personas based on your brand and simulated them giving 80 prompts to 6 major AI model families, generating 476 conversations. The response was collected , providing a point-in-time analysis of how your brand shows up in AI-generated answers. Learn more.
Brand visibility
51%
Across 80 prompts and 476 conversations, 203 brands were mentioned in AI responses. Vans showed up in 51% of those responses.
Trends appear after multiple report runs
Competitive leaderboard
| Rank | Brand | Visibility |
|---|---|---|
| 1 |  New Balance newbalance.com | 80% |
| 2 |  Adidas adidas.com | 69% |
| 3 |  Nike nike.com | 54% |
| 4 |  Vans vans.com | 51% |
| 5 |  Converse converse.com | 34% |
Brand reach
Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.
Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
| Persona | Visibility |
|---|---|
 | 92% |
 | 75% |
 | 63% |
 | 50% |
 | 45% |
 | 40% |
 | 23% |
 | 20% |
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
| Topic | Visibility |
|---|---|
| Cultural Relevance | 63% |
| Fit and Sizing | 63% |
| Brand Heritage | 58% |
| Style Versatility | 56% |
| Durability | 55% |
| Price Value | 53% |
| Limited Edition Appeal | 44% |
| Easy to Wear | 43% |
| Performance Support | 41% |
| All-Day Comfort | 35% |
Visibility heatmaps
See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.
View competitors| Persona | Vans | New Balance | Adidas | Nike | Converse | Puma |
|---|---|---|---|---|---|---|
| Heritage-Driven Skate Culture Loyalist | ||||||
| Action-Sports-Adjacent Outdoor Lifestyle Consumer | ||||||
| Style-Curious Suburban Parent Shopper | ||||||
| Value-Oriented Teen and Youth Sneaker Seeker | ||||||
| Creatively Expressive Arts and Culture Participant | ||||||
| Collector-Minded Collaboration Drop Hunter | ||||||
| Trend-Conscious Streetwear Enthusiast | ||||||
| Comfort-Prioritizing Everyday Casual Wearer |
Model visibility
Explore how often your brand is surfaced across models.
| Model | Visibility |
|---|---|
 Anthropic Claude Sonnet 4.6 | 75% |
 Perplexity AI Sonar | 59% |
 Google Gemini 3.5 Flash | 49% |
 OpenAI GPT-5.4 mini | 45% |
 Google Search Search AI Overviews | 41% |
 xAI Grok 4.3 | 38% |
Citations
See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.
Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
View all citations
| Domain | Citations |
|---|---|
| youtube.com | 326 |
| reddit.com | 127 |
| runrepeat.com | 91 |
| adidas.com | 69 |
| google.com | 67 |
| lemon8-app.com | 49 |
| instagram.com | 48 |
| nike.com | 48 |
| newbalance.com | 44 |
| highsnobiety.com | 43 |
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
| Category | Citations |
|---|---|
| E-commerce Sites | 633 |
| Blogs/Content Sites | 518 |
| Social Networks | 452 |
| Business/Service Sites | 294 |
| News/Media Sites | 221 |
| Directory/Review Sites | 170 |
| Forums/Community Sites | 151 |
| Unsure/Other | 99 |
| Search Engine | 67 |
| Government/Institutional | 9 |