Sentiment Audit

We simulated this project's personas asking major AI models about your brand across key topics, providing a point-in-time analysis of sentiment in AI-generated answers.

Overall sentiment

+0.51

NegativePositive

Across 8 personas, 6 AI models, and 10 topics, Vans received an overall sentiment score of +0.51 from 10,407 scored observations.

Improve my sentiment

Competitive sentiment

BrandSentiment

Vans+0.51

New Balance+0.33

Adidas+0.20

Nike+0.15

Converse-0.03

Puma-0.14

What shapes sentiment

Personas

PersonaSentiment

Collector-Minded Collaboration Drop Hunter+0.62

Heritage-Driven Skate Culture Loyalist+0.58

Creatively Expressive Arts and Culture Participant+0.58

Value-Oriented Teen and Youth Sneaker Seeker+0.55

Trend-Conscious Streetwear Enthusiast+0.49

Action-Sports-Adjacent Outdoor Lifestyle Consumer+0.44

Comfort-Prioritizing Everyday Casual Wearer+0.36

Style-Curious Suburban Parent Shopper+0.33

Topic sentiment

TopicSentiment

Brand Heritage+0.72Cultural Relevance+0.67Style Versatility+0.65Easy to Wear+0.62Limited Edition Appeal+0.57Durability+0.47Price Value+0.45Fit and Sizing+0.37All-Day Comfort+0.22Performance Support+0.17

Recurring themes

casual styling206 answersskate heritage165 answersvulcanized construction130 answersdurable build122 answerslimited cushioning110 answersbasic styling101 answerscomfortable cushioning79 answersaffordable pricing74 answersboard feel61 answersslip-on convenience27 answersweather resistance9 answers

Buyer stages

1. 
   
   
   
   Awareness+0.40
2. 
   
   Evaluation+0.55

Sentiment and visibility

Negative

Neutral

Positive

Bubble size = topic prevalence

Sentiment breakdown

Persona × TopicModel × TopicStage × Topic

Persona \ Topic	Brand Heritage	Cultural Relevance	Style Versatility	Easy to Wear	Limited Edition Appeal	Durability
Heritage-Driven Skate Culture Loyalist	+0.81 n=226	+0.78 n=191	+0.53 n=47	+0.46 n=83	+0.57 n=9	+0.57 n=219
Trend-Conscious Streetwear Enthusiast	+0.44 n=88	+0.45 n=217	+0.54 n=250	+0.67 n=124	+0.42 n=120	+0.26 n=41
Comfort-Prioritizing Everyday Casual Wearer	+0.57 n=23	+0.22 n=5	+0.67 n=201	+0.62 n=242	-0.33 n=4	+0.24 n=204
Style-Curious Suburban Parent Shopper	+0.44 n=42	+0.52 n=62	+0.60 n=240	+0.56 n=191	+0.35 n=19	+0.53 n=233
Collector-Minded Collaboration Drop Hunter	+0.67 n=281	+0.62 n=212	+0.26 n=5	+0.50 n=36	+0.69 n=247	+0.55 n=38
Creatively Expressive Arts and Culture Participant	+0.71 n=200	+0.67 n=217	+0.68 n=181	+0.61 n=74	+0.31 n=115	+0.54 n=127
Action-Sports-Adjacent Outdoor Lifestyle Consumer	+0.84 n=224	+0.78 n=176	+0.65 n=142	+0.54 n=140	—	+0.36 n=193
Value-Oriented Teen and Youth Sneaker Seeker	+0.43 n=73	+0.62 n=169	+0.72 n=180	+0.56 n=105	+0.52 n=106	+0.47 n=74