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  1. SparkToro
    SparkToro • Audience Research Software
  2. Visibility Audit
    Monthly

Visibility Audit

We built 8 personas based on your brand and simulated them giving 80 prompts to 7 major AI model families, generating 560 conversations. The response was collected , providing a point-in-time analysis of how your brand shows up in AI-generated answers. Learn more.
ReachTopicsCitations

Brand visibility

63%

Across 80 prompts and 560 conversations, 221 brands were mentioned in AI responses. SparkToro showed up in 63% of those responses.

Competitive leaderboard
RankBrandVisibility
1
SparkToro
SparkToro
sparktoro.com
63%
+3%
2
Audiense
Audiense
audiense.com
42%
+2%
3
SimilarWeb
SimilarWeb
similarweb.com
39%
4
Brandwatch
Brandwatch
brandwatch.com
37%
+4%
5
SEMrush
SEMrush
semrush.com
31%
-2%
View complete list

Brand reach

Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.

Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
PersonaVisibility
Avatar
Brand Partnership Manager
71%
-3%
Avatar
Data-Driven Content Strategist
70%
+7%
Avatar
Product Marketing Manager
69%
+6%
Avatar
PR and Communications Manager
69%
+14%
Avatar
Solo Marketing Consultant
67%
Avatar
Agency Account Director
63%
-1%
Avatar
Startup Founder
50%
-3%
Avatar
Performance Marketing Specialist
49%
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
TopicVisibility
Easy-to-Use Audience Research Tools for Solo Marketers84%
+3%
How to Find Where My Target Audience Spends Time Online81%
+7%
Affordable Audience Analysis Software for Small Businesses73%
+2%
Audience Research Tools for Marketers72%
+3%
Digital Audience Behavior Tracking Solutions65%
+1%
Alternatives to Survey-Based Audience Research59%
+2%
Privacy-Compliant Consumer Insight Platforms58%
+3%
Actionable Insights for Content Strategy Planning54%
+3%
Software to Identify Influencers in a Niche Market52%
+5%
Best Social Media Analytics for Agencies29%
-1%

Visibility heatmaps

See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.

View competitors
Persona
SparkToro
Audiense
SimilarWeb
Brandwatch
Curated by Quantcast
FullStory
Brand Partnership Manager
Data-Driven Content Strategist
Product Marketing Manager
PR and Communications Manager
Solo Marketing Consultant
Agency Account Director
Startup Founder
Performance Marketing Specialist

Model visibility

Explore how often your brand is surfaced across models.

ModelVisibility
Google
Google
Gemini 3.5 Flash
89%
+1%
Anthropic
Anthropic
Claude Sonnet 4.6
86%
OpenAI
OpenAI
GPT-5.4
80%
+3%
DeepSeek
DeepSeek
DeepSeek Chat
69%
New
Google Search
Google Search
Search AI Overviews
50%
-10%
Perplexity AI
Perplexity AI
Sonar
49%
+10%
xAI
xAI
Grok 4.3
21%
+2%

Citations

See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.

Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
DomainCitations
sparktoro.com180
+16
gwi.com141
-21
reddit.com107
+19
g2.com95
+46
guideflow.com90
+57
audiense.com84
+4
youscan.io62
+17
gartner.com60
+50
pulsarplatform.com59
+25
youtube.com58
-3
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
CategoryCitations
Business/Service Sites2515
+402
Unsure/Other340
+84
Blogs/Content Sites220
+49
Directory/Review Sites165
+53
Forums/Community Sites130
+30
Social Networks124
+19
Educational Sites103
+32
E-commerce Sites23
+13
News/Media Sites13
-4
Business/Service Sites (examples: Nike, Apple, Samsung)6
+3