Sentiment Audit

We simulated this project's personas asking major AI models about your brand across key topics, providing a point-in-time analysis of sentiment in AI-generated answers.

Overall sentiment

+0.56

NegativePositive

Across 8 personas, 6 AI models, and 10 topics, Snowflake received an overall sentiment score of +0.56 from 9,794 scored observations.

Trends appear after multiple audit runs

Improve my sentiment

Competitive sentiment

BrandSentiment

Snowflake+0.56

Databricks+0.27

Starburst-0.08

Google Cloud-0.12

Microsoft-0.18

AWS-0.27

What shapes sentiment

Personas

PersonaSentiment

Security, Risk, and Compliance Lead+0.65

Analytics/BI Leader (influencer)+0.61

Finance/Procurement+0.60

Data Science/AI Leader+0.57

Head of IT/Tech+0.57

Data Platform/Engineering Leader (influencer)+0.47

Enterprise Architect (influencer)+0.47

Chief Data Officer / Head of Data & Analytics+0.45

Topic sentiment

TopicSentiment

Data Sharing And Monetization+0.71Ease Of Administration+0.71Data Governance+0.68Security Controls+0.68Scalability+0.61Query Performance+0.59Cross-Cloud Flexibility+0.58AI And ML Support+0.35Total Cost Of Ownership+0.35Open Interoperability+0.20

Recurring themes

Operational overhead277 answersGovernance controls205 answersData sharing134 answersCloud neutrality130 answersAI and ML support101 answersManaged service90 answersElastic scaling81 answersSQL analytics78 answersCost predictability70 answersOpen table formats49 answers

Buyer stages

1. 
   
   
   
   Awareness+0.63
2. 
   
   Evaluation+0.47

Sentiment and visibility

Negative

Neutral

Positive

Bubble size = topic prevalence

Sentiment breakdown

Persona × TopicModel × TopicStage × Topic

Persona \ Topic	Data Sharing And Monetization	Ease Of Administration	Data Governance	Security Controls	Scalability	Query Performance
Head of IT/Tech	+0.70 n=178	+0.68 n=257	+0.55 n=224	+0.58 n=244	+0.65 n=121	+0.39 n=28
Chief Data Officer / Head of Data & Analytics	+0.77 n=85	+0.70 n=249	+0.60 n=233	+0.61 n=147	+0.65 n=96	+0.62 n=55
Data Platform/Engineering Leader (influencer)	+0.68 n=87	+0.71 n=229	+0.60 n=122	+0.56 n=66	+0.47 n=88	+0.61 n=89
Analytics/BI Leader (influencer)	+0.66 n=59	+0.69 n=246	+0.71 n=290	+0.66 n=193	+0.65 n=54	+0.60 n=198
Data Science/AI Leader	+0.73 n=101	+0.60 n=99	+0.69 n=214	+0.64 n=176	+0.51 n=63	+0.45 n=55
Security, Risk, and Compliance Lead	+0.64 n=67	+0.64 n=81	+0.80 n=291	+0.80 n=294	—	—
Enterprise Architect (influencer)	+0.70 n=94	+0.70 n=68	+0.66 n=83	+0.68 n=71	+0.56 n=44	+0.33 n=3
Finance/Procurement	+0.63 n=80	+0.73 n=220	+0.58 n=118	+0.60 n=37	+0.62 n=65	+0.58 n=58