- Snowflake • Data Warehouses and Lakehouses
- Visibility audit
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Visibility audit
We built 8 personas based on your brand and simulated them giving 80 prompts to 6 major AI model families, generating 480 conversations. The response was collected , providing a point-in-time analysis of how your brand shows up in AI-generated answers. Learn more.
Brand visibility
96%
Across 80 prompts and 480 conversations, 177 brands were mentioned in AI responses. Snowflake showed up in 96% of those responses.
Trends appear after multiple report runs
Competitive leaderboard
| Rank | Brand | Visibility |
|---|---|---|
| 1 |  Snowflake snowflake.com | 96% |
| 2 |  Databricks databricks.com | 91% |
| 3 |  Google Cloud cloud.google.com | 86% |
| 4 |  AWS aws.amazon.com | 61% |
| 5 |  Microsoft microsoft.com | 56% |
Brand reach
Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.
Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
| Persona | Visibility |
|---|---|
 | 97% |
 | 97% |
 | 97% |
 | 97% |
 | 95% |
 | 95% |
 | 95% |
 | 95% |
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
| Topic | Visibility |
|---|---|
| Data Sharing And Monetization | 100% |
| Query Performance | 99% |
| Total Cost Of Ownership | 98% |
| Scalability | 98% |
| Ease Of Administration | 97% |
| AI And ML Support | 96% |
| Open Interoperability | 95% |
| Security Controls | 95% |
| Data Governance | 93% |
| Cross-Cloud Flexibility | 92% |
Visibility heatmaps
See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.
View competitors| Persona | Snowflake | Databricks | Google Cloud | AWS | Microsoft | Starburst |
|---|---|---|---|---|---|---|
| Finance/Procurement | ||||||
| Data Platform/Engineering Leader (influencer) | ||||||
| Analytics/BI Leader (influencer) | ||||||
| Data Science/AI Leader | ||||||
| Head of IT/Tech | ||||||
| Chief Data Officer / Head of Data & Analytics | ||||||
| Security, Risk, and Compliance Lead | ||||||
| Enterprise Architect (influencer) |
Model visibility
Explore how often your brand is surfaced across models.
| Model | Visibility |
|---|---|
 Google Gemini 3 Flash | 100% |
 Anthropic Claude Sonnet 4.6 | 100% |
 OpenAI GPT-5.4 | 100% |
 xAI Grok 4.3 | 100% |
 Google Search Search AI Overviews | 91% |
 Perplexity AI Sonar | 84% |
Citations
See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.
Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
View all citations
| Domain | Citations |
|---|---|
| databricks.com | 162 |
| cloud.google.com | 155 |
| youtube.com | 133 |
| docs.databricks.com | 120 |
| snowflake.com | 107 |
| ovaledge.com | 92 |
| docs.snowflake.com | 85 |
| domo.com | 80 |
| medium.com | 79 |
| dremio.com | 77 |
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
| Category | Citations |
|---|---|
| Business/Service Sites | 2135 |
| Unsure/Other | 197 |
| Educational Sites | 176 |
| Social Networks | 157 |
| Blogs/Content Sites | 156 |
| News/Media Sites | 35 |
| Directory/Review Sites | 33 |
| Forums/Community Sites | 32 |
| Search Engine | 18 |
| E-commerce Sites | 15 |