Sentiment Audit

We simulated this project's personas asking major AI models about your brand across key topics, providing a point-in-time analysis of sentiment in AI-generated answers.

Overall sentiment

+0.61

NegativePositive

Across 8 personas, 7 AI models, and 10 topics, lululemon athletica received an overall sentiment score of +0.61 from 11,612 scored observations.

Improve my sentiment

Competitive sentiment

lululemon athletica+0.61

Athleta+0.39Sweaty Betty+0.13Girlfriend Collective+0.07Nike-0.01Under Armour-0.09Alo Yoga-0.13

What shapes sentiment

Personas

Hybrid Workout Enthusiast+0.67

Corporate Wellness Warrior+0.65

Digital Wellness Influencer+0.64

Mindful Studio Owner+0.60

Crossfit-to-Casual Dad+0.59

Active Empty Nester+0.57

Wellness-Curious Newcomer+0.56

Sustainable Fitness Advocate+0.40

Topic sentiment

High-Quality Athleisure Clothing+0.71Comfortable Workout Leggings+0.69Best Yoga Pants for Women+0.65Moisture-Wicking Activewear Women's+0.58Versatile Gym Wear for Travel+0.58Men’s Fitness Clothing for Yoga+0.55Yoga Apparel With Pockets+0.55Fashionable Sports Bras for Yoga+0.50Athleisure Brands With In-Store Events+0.39Sustainable Athletic Apparel Brands+0.22

Recurring themes

Premium aesthetic193 answersVersatility184 answersFit and sizing180 answersShape retention138 answersDurability and longevity136 answersPrice premium125 answersSustainability concerns123 answersSweat-wicking performance117 answersStretch and mobility105 answersYoga-specific design92 answersShow more...

Buyer stages

1. 

   

   

   
   Awareness+0.63
2. 

   
   Evaluation+0.55

Sentiment and visibility

Negative

Neutral

Positive

Bubble size = topic prevalence

Sentiment breakdown

Persona × TopicModel × TopicStage × Topic

Persona \ Topic	High-Quality Athleisure Clothing	Comfortable Workout Leggings	Best Yoga Pants for Women	Moisture-Wicking Activewear Women's	Versatile Gym Wear for Travel	Men’s Fitness Clothing for Yoga
Mindful Studio Owner	+0.77 n=328	+0.77 n=290	+0.79 n=259	+0.59 n=253	+0.32 n=117	0.00 n=8
Corporate Wellness Warrior	+0.77 n=311	+0.67 n=247	+0.62 n=166	+0.64 n=219	+0.68 n=309	+0.61 n=48
Crossfit-to-Casual Dad	+0.73 n=374	+0.66 n=218	+0.56 n=123	+0.59 n=259	+0.63 n=290	+0.53 n=149
Digital Wellness Influencer	+0.76 n=329	+0.75 n=279	+0.74 n=222	+0.55 n=259	+0.53 n=154	+0.05 n=4
Wellness-Curious Newcomer	+0.65 n=316	+0.64 n=284	+0.49 n=295	+0.35 n=75	+0.59 n=187	+0.70 n=12
Active Empty Nester	+0.71 n=331	+0.63 n=278	+0.59 n=263	+0.46 n=170	+0.34 n=109	0.00 n=3
Hybrid Workout Enthusiast	+0.71 n=330	+0.71 n=293	+0.71 n=231	+0.59 n=222	+0.62 n=247	—
Sustainable Fitness Advocate	+0.56 n=295	+0.55 n=209	+0.43 n=170	+0.22 n=133	+0.26 n=82	0.00 n=4