Sentiment Audit

We simulated this project's personas asking major AI models about your brand across key topics, providing a point-in-time analysis of sentiment in AI-generated answers.

Overall sentiment

+0.54

NegativePositive

Across 8 personas, 6 AI models, and 10 topics, Vans received an overall sentiment score of +0.54 from 10,036 scored observations.

Improve my sentiment

Competitive sentiment

Vans+0.54

New Balance+0.27Nike+0.13Adidas+0.13Converse-0.05Puma-0.16

What shapes sentiment

Personas

Creatively Expressive Arts and Culture Participant+0.61

Heritage-Driven Skate Culture Loyalist+0.60

Collector-Minded Collaboration Drop Hunter+0.59

Value-Oriented Teen and Youth Sneaker Seeker+0.57

Action-Sports-Adjacent Outdoor Lifestyle Consumer+0.50

Trend-Conscious Streetwear Enthusiast+0.47

Style-Curious Suburban Parent Shopper+0.44

Comfort-Prioritizing Everyday Casual Wearer+0.38

Topic sentiment

Brand Heritage+0.72Cultural Relevance+0.67Easy to Wear+0.62Limited Edition Appeal+0.61Style Versatility+0.60Price Value+0.58Durability+0.51Fit and Sizing+0.41All-Day Comfort+0.29Performance Support+0.25

Recurring themes

Heritage skate identity171 answersClassic silhouettes170 answersEveryday versatility142 answersDurable skate construction124 answersLimited cushioning108 answersFlat classic feel87 answersCushioning and comfort73 answersAccessible pricing67 answersBoardfeel and flex60 answersDurability tradeoff53 answersShow more...

Buyer stages

1. 

   

   

   
   Awareness+0.44
2. 

   
   Evaluation+0.57

Sentiment and visibility

Negative

Neutral

Positive

Bubble size = topic prevalence

Sentiment breakdown

Persona × TopicModel × TopicStage × Topic

Persona \ Topic	Brand Heritage	Cultural Relevance	Easy to Wear	Limited Edition Appeal	Style Versatility	Price Value
Heritage-Driven Skate Culture Loyalist	+0.81 n=235	+0.78 n=197	+0.52 n=96	+0.42 n=20	+0.45 n=37	+0.63 n=129
Trend-Conscious Streetwear Enthusiast	+0.57 n=84	+0.42 n=209	+0.62 n=120	+0.58 n=122	+0.35 n=238	+0.55 n=54
Comfort-Prioritizing Everyday Casual Wearer	+0.36 n=25	+0.30 n=3	+0.59 n=253	—	+0.59 n=186	+0.53 n=72
Style-Curious Suburban Parent Shopper	+0.36 n=58	+0.55 n=52	+0.57 n=210	+0.38 n=22	+0.64 n=223	+0.46 n=298
Collector-Minded Collaboration Drop Hunter	+0.69 n=273	+0.61 n=224	+0.51 n=46	+0.67 n=222	+0.31 n=13	+0.34 n=98
Creatively Expressive Arts and Culture Participant	+0.72 n=195	+0.67 n=212	+0.65 n=92	+0.51 n=96	+0.60 n=187	+0.38 n=68
Action-Sports-Adjacent Outdoor Lifestyle Consumer	+0.83 n=247	+0.76 n=179	+0.59 n=150	—	+0.66 n=131	+0.41 n=56
Value-Oriented Teen and Youth Sneaker Seeker	+0.32 n=39	+0.63 n=150	+0.54 n=108	+0.54 n=118	+0.74 n=195	+0.67 n=377