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  1. Vans
    Vans • Casual Sneakers
    Monthly
  2. Visibility Audit
    Monthly
  3. Sentiment conversations

Conversations

Review the questions and AI answers behind this Sentiment Audit for Vans.
6 questions · 36 answers
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
How does Vans compare with Nike and Adidas for skate-inspired comfort and everyday wear?
Topic
Overall
+0.48
+0.54
+0.20
+0.45
+0.45
+0.52
Style Versatility
—
—
+0.78
+0.79
+0.40
+0.50
Fit and Sizing
+0.50
—
-0.15
—
—
—
Brand Heritage
+0.91
+0.91
+0.60
+0.93
+0.90
+0.90
Durability
—
+0.56
-0.55
—
+0.74
+0.54
Performance Support
—
-0.22
-0.04
-0.45
-0.12
+0.25
Easy to Wear
+0.59
+0.61
+0.64
+0.77
+0.64
+0.59
All-Day Comfort
-0.34
+0.59
+0.14
-0.03
+0.39
+0.08
Cultural Relevance
+0.73
+0.76
—
+0.70
+0.70
+0.81
Price Value
—
—
—
—
0.00
—
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
What makes Vans more authentic than Converse or Puma for action-sports heritage?
Topic
Overall
+0.74
+0.79
+0.83
+0.86
+0.86
+0.72
Brand Heritage
+0.96
+0.96
+0.97
+0.91
+0.91
+0.94
Durability
+0.61
+0.70
+0.67
—
—
+0.57
Performance Support
+0.55
+0.77
—
—
—
—
Easy to Wear
—
—
—
—
—
+0.50
Cultural Relevance
+0.85
+0.75
+0.85
+0.80
+0.81
+0.86
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
How does Vans stack up against New Balance on durability and all-day comfort for outdoor lifestyle use?
Topic
Overall
+0.24
+0.25
+0.17
+0.11
+0.17
+0.21
Style Versatility
+0.50
—
+0.50
+0.40
—
+0.40
Brand Heritage
+0.63
+0.73
+0.50
+0.66
+0.50
+0.55
Durability
-0.08
+0.66
+0.01
+0.03
+0.50
+0.55
Performance Support
—
+0.13
+0.06
-0.41
-0.14
-0.30
Easy to Wear
—
0.00
0.00
—
—
—
All-Day Comfort
-0.56
-0.51
-0.04
-0.50
-0.50
-0.46
Cultural Relevance
+0.69
+0.50
—
+0.50
+0.50
+0.50
Price Value
—
—
—
—
—
+0.20
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
Why would I choose Vans over Nike or Converse for a one-shoe rotation from surf trips to daily wear?
Topic
Overall
+0.68
+0.77
+0.63
+0.60
+0.83
+0.76
Style Versatility
+0.74
+0.88
+0.89
+0.83
+0.75
+0.83
Fit and Sizing
—
—
+0.35
—
—
—
Brand Heritage
+0.98
+0.91
+0.77
+0.89
+0.94
+0.86
Durability
+0.74
+0.83
+0.77
+0.75
—
+0.74
Performance Support
+0.69
+0.74
+0.57
+0.60
—
+0.79
Easy to Wear
+0.56
+0.78
+0.95
+0.71
+0.80
+0.69
All-Day Comfort
+0.13
+0.61
+0.61
0.00
—
—
Cultural Relevance
+0.90
+0.91
+0.73
+0.80
+0.83
+0.63
Price Value
—
+0.50
0.00
+0.20
—
—
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
What should I weigh when deciding between Vans and Adidas for style versatility, fit, and price value?
Topic
Overall
+0.18
+0.58
+0.34
+0.58
+0.54
+0.57
Style Versatility
+0.65
+0.84
+0.77
+0.81
+0.79
+0.63
Fit and Sizing
-0.53
+0.49
+0.38
+0.21
+0.55
+0.51
Brand Heritage
+0.74
+0.85
—
+0.89
+0.60
+0.75
Durability
+0.13
+0.45
+0.59
—
—
+0.61
Performance Support
+0.33
+0.30
-0.40
—
—
+0.44
Easy to Wear
-0.20
+0.61
+0.60
+0.62
+0.53
+0.55
All-Day Comfort
-0.40
+0.30
-0.29
0.00
+0.10
+0.38
Cultural Relevance
+0.74
+0.76
—
+0.80
—
+0.55
Price Value
+0.19
+0.61
+0.75
+0.73
+0.68
+0.66
Avatar
Action-Sports-Adjacent Outdoor Lifestyle Consumer asked:
How does Vans compare with Puma and New Balance if I want a shoe that feels right off the board and on it?
Topic
Overall
+0.62
+0.57
+0.26
+0.28
+0.39
+0.73
Style Versatility
+0.50
+0.25
+0.63
0.00
—
+0.70
Fit and Sizing
—
—
+0.08
0.00
—
—
Brand Heritage
+0.89
+0.95
+0.55
+0.90
+0.91
+0.85
Durability
+0.78
+0.54
-0.24
0.00
—
+0.65
Performance Support
+0.72
+0.50
+0.20
+0.05
-0.20
+0.83
Easy to Wear
+0.60
+0.65
+0.74
+0.65
+0.63
+0.60
All-Day Comfort
0.00
+0.26
-0.15
+0.07
-0.20
—
Cultural Relevance
+0.88
+0.84
+0.53
+0.85
+0.81
+0.75
Price Value
—
—
0.00
0.00
—
—