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  1. SparkToro
    SparkToro • Audience Research Software
  2. Visibility Audit
    Monthly

Visibility Audit

Persona visibilityView all

Brand Partnership Manager
76%
+4%
Solo Marketing Consultant
73%
+6%
Data-Driven Content Strategist
67%
-3%
PR and Communications Manager
66%
-3%
Agency Account Director
63%
Product Marketing Manager
63%
-6%
Performance Marketing Specialist
57%
+9%
Startup Founder
54%
+4%
+0 more+2 more+4 more
+0 more+2 more+4 more

Brand visibility

65%

Across 80 prompts and 560 conversations, 243 brands were mentioned in AI responses. SparkToro showed up in 65% of those responses.

Competitive leaderboard
RankBrandVisibility
1
SparkToro
SparkToro
sparktoro.com
65%
+1%
2
Audiense
Audiense
audiense.com
42%
3
SimilarWeb
SimilarWeb
similarweb.com
37%
-2%
4
Brandwatch
Brandwatch
brandwatch.com
37%
5
GWI
GWI
gwi.com
32%
+2%
View complete list

Brand reach

Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.

Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
PersonaVisibility
Avatar
Brand Partnership Manager
76%
+4%
Avatar
Solo Marketing Consultant
73%
+6%
Avatar
Data-Driven Content Strategist
67%
-3%
Avatar
PR and Communications Manager
66%
-3%
Avatar
Product Marketing Manager
63%
-6%
Avatar
Agency Account Director
63%
Avatar
Performance Marketing Specialist
57%
+9%
Avatar
Startup Founder
54%
+4%
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
TopicVisibility
Easy-to-Use Audience Research Tools for Solo Marketers82%
-3%
How to Find Where My Target Audience Spends Time Online79%
-3%
Affordable Audience Analysis Software for Small Businesses75%
+2%
Audience Research Tools for Marketers72%
Digital Audience Behavior Tracking Solutions69%
+4%
Privacy-Compliant Consumer Insight Platforms60%
+2%
Actionable Insights for Content Strategy Planning56%
+3%
Alternatives to Survey-Based Audience Research55%
-4%
Software to Identify Influencers in a Niche Market51%
-1%
Best Social Media Analytics for Agencies36%
+7%

Visibility heatmaps

See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.

View competitors
Persona
SparkToro
Audiense
SimilarWeb
Brandwatch
Curated by Quantcast
FullStory
Brand Partnership Manager
Solo Marketing Consultant
Data-Driven Content Strategist
PR and Communications Manager
Product Marketing Manager
Agency Account Director
Performance Marketing Specialist
Startup Founder

Model visibility

Explore how often your brand is surfaced across models.

ModelVisibility
Google
Google
Gemini 3.5 Flash
89%
Anthropic
Anthropic
Claude Sonnet 4.6
86%
OpenAI
OpenAI
GPT-5.4
79%
-1%
DeepSeek
DeepSeek
DeepSeek Chat
71%
+3%
Google Search
Google Search
Search AI Overviews
60%
+10%
Perplexity AI
Perplexity AI
Sonar
50%
+1%
xAI
xAI
Grok 4.3
19%
-2%

Citations

See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.

Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
DomainCitations
sparktoro.com155
-25
gwi.com116
-25
guideflow.com108
+18
audiense.com84
youscan.io74
+12
g2.com69
-26
reddit.com67
-40
gartner.com57
-3
brandwatch.com48
+10
learn.g2.com43
-3
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
CategoryCitations
Business/Service Sites2319
-196
Unsure/Other276
-64
Blogs/Content Sites190
-30
Directory/Review Sites145
-20
Forums/Community Sites89
-41
Social Networks78
-46
Educational Sites66
-37
News/Media Sites18
+5
E-commerce Sites14
-9
Business/Service Sites (examples: Nike, Apple, Samsung)9
+3