- Shipium • Shipping Analytics • United States, Canada, Mexico, Europe
- Visibility AuditMonthly
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Visibility Audit
Persona visibilityView all
Cost-Pressured Operations and Logistics Leader
61%
+4%
Risk-Averse IT Integration Gatekeeper
58%
+13%
Conversion-Focused Ecommerce and Digital Leader
56%
+6%
Margin-Obsessed 3PL Parcel Specialist
49%
-15%
Analytically-Oriented Carrier Cost Specialist
48%
+8%
ROI-Focused Finance and Procurement Gatekeeper
48%
Data-Driven Supply Chain Technology Advocate
44%
+2%
Consolidation-Driven Enterprise Supply Chain Director
33%
-8%
+0 more+2 more+4 more
Brand visibility
49%
Across 80 prompts and 639 conversations, 239 brands were mentioned in AI responses. Shipium showed up in 49% of those responses.
Competitive leaderboard
| Rank | Brand | Visibility |
|---|---|---|
| 1 |  Shipium shipium.com | 49% +1% |
| 2 |  ProShip proshipinc.com | 44% +11% |
| 3 |  nShift nshift.com | 43% +10% |
| 4 |  EasyPost easypost.com | 35% +1% |
| 5 |  MetaPack metapack.com | 33% +6% |
Brand reach
Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.
Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
| Persona | Visibility | |
|---|---|---|
| 61% | +4% |
| 57% | +12% |
| 56% | +6% |
| 49% | -15% |
| 48% | |
| 48% | +7% |
| 44% | +2% |
| 33% | -8% |
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
| Topic | Visibility | |
|---|---|---|
| Automation and Efficiency | 56% | +2% |
| Delivery Speed Assurance | 56% | -4% |
| Ease of Onboarding | 54% | +6% |
| Cost Optimization | 53% | +1% |
| Integration Flexibility | 50% | +3% |
| Data-Driven Insights | 49% | +1% |
| Scalability and Growth | 47% | -2% |
| System Reliability | 46% | +3% |
| Carrier Diversity | 45% | +1% |
| Real-Time Visibility | 43% | -1% |
Visibility heatmaps
See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.
View competitors| Persona | Shipium | ProShip | EasyPost | MetaPack | Enveyo | Reveel |
|---|---|---|---|---|---|---|
| Cost-Pressured Operations and Logistics Leader | ||||||
| Risk-Averse IT Integration Gatekeeper | ||||||
| Conversion-Focused Ecommerce and Digital Leader | ||||||
| Margin-Obsessed 3PL Parcel Specialist | ||||||
| ROI-Focused Finance and Procurement Gatekeeper | ||||||
| Analytically-Oriented Carrier Cost Specialist | ||||||
| Data-Driven Supply Chain Technology Advocate | ||||||
| Consolidation-Driven Enterprise Supply Chain Director |
Model visibility
Explore how often your brand is surfaced across models.
| Model | Visibility | |
|---|---|---|
 OpenAI GPT-6 Sol (Web Search) | 71% | New |
 Anthropic Claude Opus 5.5 | 70% | New |
OpenAI GPT-5.6 Luna (Web Search) | 63% | New |
 Perplexity AI Sonar | 49% | +11% |
 Google Gemini 3.8 Flash (Web Search) | 49% | New |
 Google Search Search AI Overviews | 48% | -21% |
Google Gemini 3.1 Pro Preview (Web Search) | 35% | -21% |
Anthropic Claude Sonnet 5.5 | 11% | New |
Citations
See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.
Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
View all citations
| Domain | Citations | |
|---|---|---|
| shipium.com | 226 | -25 |
| locus.sh | 156 | +76 |
| nshift.com | 143 | +24 |
| gartner.com | 120 | +53 |
| easypost.com | 116 | +34 |
| proshipinc.com | 109 | +4 |
| metapack.com | 103 | +25 |
| hub.shipium.com | 100 | -19 |
| descartes.com | 77 | +6 |
| sendcloud.com | 77 | +32 |
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
| Category | Citations | |
|---|---|---|
| Business/Service Sites | 2941 | +391 |
| Unsure/Other | 472 | +112 |
| News/Media Sites | 103 | +69 |
| Directory/Review Sites | 87 | +51 |
| Blogs/Content Sites | 70 | +19 |
| E-commerce Sites | 65 | +7 |
| Forums/Community Sites | 37 | -25 |
| Social Networks | 35 | -21 |
| Educational Sites | 18 | +5 |
| Business/Service Sites (examples: Nike, Apple, Samsung) | 13 | +10 |