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  1. Shipium
    Shipium • Shipping Analytics • United States, Canada, Mexico, Europe
  2. Visibility Audit
    Monthly

Visibility Audit

We built 8 personas based on your brand and simulated them giving 80 prompts to 8 major AI model families, generating 639 conversations. The response was collected , providing a point-in-time analysis of how your brand shows up in AI-generated answers. Learn more.
ReachTopicsCitations

Brand visibility

45%

Across 80 prompts and 639 conversations, 255 brands were mentioned in AI responses. Shipium showed up in 45% of those responses.

Competitive leaderboard
RankBrandVisibility
1
Shipium
Shipium
shipium.com
45%
+1%
2
ProShip
ProShip
proshipinc.com
35%
+1%
3
EasyPost
EasyPost
easypost.com
31%
-2%
4
nShift
nShift
nshift.com
31%
+1%
5
Descartes ShipRush
Descartes ShipRush
descartes.com
27%
+2%
View complete list

Brand reach

Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.

Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
PersonaVisibility
Avatar
Cost-Pressured Operations and Logistics Leader
57%
+4%
Avatar
Conversion-Focused Ecommerce and Digital Leader
55%
Avatar
Analytically-Oriented Carrier Cost Specialist
46%
+14%
Avatar
Margin-Obsessed 3PL Parcel Specialist
45%
+1%
Avatar
ROI-Focused Finance and Procurement Gatekeeper
44%
-3%
Avatar
Risk-Averse IT Integration Gatekeeper
41%
-9%
Avatar
Data-Driven Supply Chain Technology Advocate
39%
+6%
Avatar
Consolidation-Driven Enterprise Supply Chain Director
33%
-2%
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
TopicVisibility
Automation and Efficiency53%
+5%
Cost Optimization52%
+3%
Delivery Speed Assurance51%
-8%
Data-Driven Insights46%
+3%
Carrier Diversity43%
+4%
Scalability and Growth43%
+4%
Ease of Onboarding42%
-2%
Real-Time Visibility42%
+2%
Integration Flexibility41%
-2%
System Reliability41%

Visibility heatmaps

See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.

View competitors
Persona
Shipium
ProShip
EasyPost
MetaPack
Enveyo
Reveel
Cost-Pressured Operations and Logistics Leader
Conversion-Focused Ecommerce and Digital Leader
Analytically-Oriented Carrier Cost Specialist
Margin-Obsessed 3PL Parcel Specialist
ROI-Focused Finance and Procurement Gatekeeper
Risk-Averse IT Integration Gatekeeper
Data-Driven Supply Chain Technology Advocate
Consolidation-Driven Enterprise Supply Chain Director

Model visibility

Explore how often your brand is surfaced across models.

ModelVisibility
Google
Google
Gemini 3.5 Flash
60%
Anthropic
Anthropic
Claude Sonnet 4.6
59%
-3%
Google Search
Google Search
Search AI Overviews
53%
Google
Google
Gemini 3.1 Pro Preview
53%
+9%
OpenAI
OpenAI
GPT-5.4
50%
+6%
Perplexity AI
Perplexity AI
Sonar
40%
OpenAI
OpenAI
GPT-5.4 mini
34%
-5%
Anthropic
Anthropic
Claude Opus 4.8
13%
+4%

Citations

See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.

Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
DomainCitations
shipium.com199
+13
proshipinc.com135
+14
hub.shipium.com126
+22
nshift.com125
-10
locus.sh119
+11
gartner.com97
+46
easypost.com82
+18
descartes.com77
+12
metapack.com71
-3
sendcloud.com61
+34
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
CategoryCitations
Business/Service Sites3146
+531
Unsure/Other452
+79
Blogs/Content Sites116
+52
Social Networks87
Forums/Community Sites86
+26
E-commerce Sites74
-8
Directory/Review Sites64
+23
News/Media Sites36
-14
Educational Sites21
+11
Business/Service Sites (examples: Nike, Apple, Samsung)12
+10