- lululemon athletica • Yoga Apparel
- Visibility AuditMonthly
|
Visibility Audit
Persona visibilityView all
Corporate Wellness Warrior
81%
+1%
Digital Wellness Influencer
78%
+4%
Hybrid Workout Enthusiast
78%
-3%
Active Empty Nester
74%
-3%
Crossfit-to-Casual Dad
74%
+6%
Mindful Studio Owner
60%
-9%
Wellness-Curious Newcomer
60%
+10%
Sustainable Fitness Advocate
8.8%
-4%
+0 more+2 more+4 more
Brand visibility
64%
Across 79 prompts and 632 conversations, 330 brands were mentioned in AI responses. lululemon athletica showed up in 64% of those responses.
Competitive leaderboard
| Rank | Brand | Visibility |
|---|---|---|
| 1 |  lululemon athletica lululemon.com | 64% |
| 2 |  Athleta athleta.gap.com | 45% +1% |
| 3 |  Vuori vuoriclothing.com | 32% +1% |
| 4 |  Girlfriend Collective girlfriend.com | 31% |
| 5 |  Alo Yoga aloyoga.com | 22% +2% |
Brand reach
Explore which topics, personas, and sources are most frequently tied to your brand across AI-generated content.
Persona visibility
We create relevant personas and give AI prompts from the persona’s point of view to understand how frequently your brand shows up in their results.
| Persona | Visibility | |
|---|---|---|
| 81% | +1% |
| 78% | +4% |
| 78% | -3% |
| 74% | -2% |
| 74% | +6% |
| 60% | -9% |
| 60% | +10% |
| 9% | -4% |
Topic visibility
Shows how often your brand is mentioned in AI responses across key topics. Higher visibility means stronger alignment with user interests.
| Topic | Visibility | |
|---|---|---|
| Yoga Apparel With Pockets | 81% | |
| Moisture-Wicking Activewear Women's | 76% | +1% |
| Comfortable Workout Leggings | 76% | -2% |
| Athleisure Brands With In-Store Events | 75% | +4% |
| Versatile Gym Wear for Travel | 74% | +7% |
| High-Quality Athleisure Clothing | 69% | +1% |
| Fashionable Sports Bras for Yoga | 66% | +2% |
| Best Yoga Pants for Women | 62% | -3% |
| Sustainable Athletic Apparel Brands | 18% | -4% |
Visibility heatmaps
See how often competitors are mentioned by each persona. This shows competitive landscape visibility across different user personas.
View competitors| Persona | lululemon athletica | Athleta | Girlfriend Collective | Alo Yoga | Nike | Sweaty Betty | Under Armour |
|---|---|---|---|---|---|---|---|
| Corporate Wellness Warrior | |||||||
| Digital Wellness Influencer | |||||||
| Hybrid Workout Enthusiast | |||||||
| Active Empty Nester | |||||||
| Crossfit-to-Casual Dad | |||||||
| Mindful Studio Owner | |||||||
| Wellness-Curious Newcomer | |||||||
| Sustainable Fitness Advocate |
Model visibility
Explore how often your brand is surfaced across models.
| Model | Visibility | |
|---|---|---|
 Anthropic Claude Sonnet 4.6 | 80% | -3% |
 DeepSeek DeepSeek Chat | 80% | +8% |
 OpenAI GPT-5.5 | 71% | +5% |
 xAI Grok 4.3 | 63% | -8% |
 Perplexity AI Sonar | 61% | +11% |
 Google Gemini 3.5 Flash | 61% | |
OpenAI GPT-5.4 mini | 58% | -3% |
 Google Search Search AI Overviews | 38% | -8% |
Citations
See which domains AI pulls from when it talks about your brand, and what kinds of content earn those mentions.
Most-cited domains
The domains AI leans on most when it mentions you or your competitors. The ones near the top have the most sway over how brands get described.
View all citations
View all citations
| Domain | Citations | |
|---|---|---|
| reddit.com | 207 | +23 |
| google.com | 180 | +47 |
| womenshealthmag.com | 80 | +27 |
| shop.lululemon.com | 57 | +7 |
| amazon.com | 43 | +4 |
| thegoodtrade.com | 40 | +1 |
| instagram.com | 40 | -37 |
| facebook.com | 38 | -13 |
| youtube.com | 37 | -50 |
| businessinsider.com | 35 |
Citation types
The kinds of sites AI cites for you, and for your competitors. Gaps here show which types of coverage you're missing.
| Category | Citations | |
|---|---|---|
| E-commerce Sites | 802 | -141 |
| Blogs/Content Sites | 739 | -39 |
| Business/Service Sites | 385 | -79 |
| Forums/Community Sites | 216 | +19 |
| News/Media Sites | 198 | -23 |
| Unsure/Other | 193 | +1 |
| Search Engine | 180 | +47 |
| Social Networks | 139 | -112 |
| Directory/Review Sites | 85 | -16 |
| Educational Sites | 19 | -29 |