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  1. Azure
    Azure -
    cloud computing

Brand visibility

How often Azure is mentioned in AI responses compared to competitors

gumshoe
Gumshoe Intelligence

We asked the models 70 prompts, and there were 1905 mentions of brands in the answers. Azure was mentioned in 56% of AI responses.

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Leaderboard
RankBrandVisibility
1Google Cloud
Google Cloudcloud.google.com
83%
2AWS
AWSaws.amazon.com
81%
3IBM
IBMibm.com
66%
4Azure
Azureazure.microsoft.com
56%
5Oracle
Oracleoracle.com
39%
Full List
Persona Visibility
  • IoT Innovation Director received the highest brand mentions among surveyed personas.
  • AI-First Innovator and Security-Focused Regulator show significant engagement levels.
  • Missing mentions indicate potential gaps in brand perception for specific personas.
PersonaVisibility
AI-First Innovator77%
Government Tech Modernizer72%
Security-Focused Regulator57%
Legacy System Guardian52%
Cost-Conscious Scaler47%
Digital Transformation Champion47%
IoT Innovation Director42%
Topic Visibility
  • AI-driven cloud computing platforms receive highest brand mentions, indicating strong market interest.
  • Cloud infrastructure for modern enterprises leads overall, showcasing demand for robust solutions.
  • Hybrid cloud technologies represent growing focus but are less mentioned than other topics.
TopicVisibility
machine learning tools for enterprises69%
powerful computing resources for IoT61%
AI-driven cloud computing platforms59%
cloud computing services for AI applications57%
cloud infrastructure for modern enterprises54%
comprehensive cloud storage solutions53%
hybrid cloud solutions for businesses53%
advanced analytics cloud platform50%
innovative hybrid cloud technologies46%
Sources
  • Dominance of Google and Amazon indicates strong competitive cloud landscape.
  • IBM and Oracle remain underrepresented compared to Google and Amazon's share.
  • Emerging platforms like CloudZero and DigitalOcean show potential growth opportunities.
DomainMention Count
cloud.google.com20
google.com15
amazon.com13
aws.amazon.com10
ibm.com9
cloudzero.com8
digitalocean.com6
microsoft.com5
azure.microsoft.com5
oracle.com5
Sources by Category
  • Business and service sites dominate citations in search-enabled model responses.
  • A significant number of responses lack credible educational or news resources.
  • Social networks contribute minimally, indicating limited relevance in model outputs.
CategoryMention Count
Business/Service Sites395
Unsure/Other59
Blogs/Content Sites33
Educational Sites31
News/Media Sites25
E-commerce Sites20
Search Engine15
Government/Institutional11
Forums/Community Sites10
Social Networks5
Model Visibility
See how different AI models mention your brand and why results vary. Each AI model pulls from different sources and interprets queries uniquely, affecting your brand’s visibility.
Model
OpenAI
OpenAI
4o Mini
89%
Perplexity AI
Perplexity AI
Sonar
70%
OpenAI
OpenAI
4o
69%
Google
Google
Gemini 2.0 Flash
51%
Anthropic
Anthropic
Claude
31%
xAI
xAI
Grok2
26%
Persona vs. Topic Visibility Matrix
Percentage of prompts where brand is mentioned
Persona
machine learning tools for enterprises
powerful computing resources for IoT
AI-driven cloud computing platforms
cloud computing services for AI applications
cloud infrastructure for modern enterprises
comprehensive cloud storage solutions
hybrid cloud solutions for businesses
advanced analytics cloud platform
innovative hybrid cloud technologies
AI-First Innovator
Government Tech Modernizer
Security-Focused Regulator
Legacy System Guardian
Cost-Conscious Scaler
Digital Transformation Champion
IoT Innovation Director